Saturday, December 31, 2011

Vintage Trade Article:
"Mattel Is..."

Today's vintage trade magazine post is part of a multi-page licensing ad focusing on all of Mattel's toy lines of the time. Each page of the ad featured a word describing what Mattel would be in the coming year... The MOTU line was used to show that Mattel was "Bigger", while the She-Ra line promoted Mattel as being "Trendier".

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